Nokia and the Global Mobile Phone Industry |
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"We want to be the company that brings this industry to the next phase. And if we have a little bit of a bump in the road in 2004, that's immaterial." - Jorma Ollila, CEO of Nokia, in mid 2004.1 "Nokia didn't have the coolness factor. They didn't really do flip phones; they were a little late with cameras, and they didn't push them. Coolness in the consumer space is a big deal, and they were stodgy." - Jack Gold, vice president of Meta Group, a Connecticut-based technology consulting firm, in 2005.2 Positive Signs
It introduced several new models, modified designs, and aggressively promoted products with a view to increasing its market share, which had fallen to a low of around 28 percent in early 2004 from an average of 35 percent over the previous three years.
Nokia and the Global Mobile Phone Industry - Next Page>>
1] Kevin Maney, "CEO Ollila says Nokia's 'sisu' will
see it past tough times,"USA Today, July 20, 2004.
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